Is this a marketing ploy or responsible environmental leadership? Wal-Mart, who revolutionized the supply chain system that keeps their stores humming along with with well stocked consumer products, announced they are going to revolutionize their supply sytem for food and other perishables. Wal-Mart wants to support local agriculture and small- to medium-sized farmers, measuring things like waste, efficiency, water/fertilizer/chemical usage, which they say will allow customers to make their purchases based on sustainablility. Wal-Mart will also use the information to make decisions as to who will become their suppliers. Wal-Mart want to sell fair-trade food, sustainable seafood, and beef that does not result in deforestation of the Amazon.
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